“Welcome to Nature’s a Drag, a new campaign celebrating the intertwined eleganza of nature and the world of drag”
Julia is extremely excited to share these images from a shoot she did last month with Agency For Nature; an advertising agency with only one client, nature.
“Our relationship with nature is more broken than ever. This disconnection is at the root of climate breakdown, eco-anxiety, out-of-control biodiversity loss, and spiralling mental health crises. To help turn the tide, we collaborated with the Agency for Nature. The world’s first creative agency for all life on Earth. Now, in Season 2, we’re closing the gap between nature and culture, bringing nature closer to the lives and lifestyles of young people in UK cities. Created by rising creatives from top agencies , and a whole host of incredible partners and collaborators who brought this to life.”
We all know nature’s good for us. But, if we’re honest, some of us think it’s a bit… boring…
Wrong! Nature is WILD. It’s playful and performative. Extravagant and expressive, much like the world of Drag.
This campaign shows drag and nature for what they truly are: an intertwined extravaganza eleganza. The work brings three kings and queens (Bi-Curious George, Marmalade and Miss Terri Boxx) together with storms, butterflies and birds to show how much the world of drag and nature have in common. Cross-pollination realness.
View Julia’s full portfolio here.